I found Lea's series of Self Branding articles incredibly helpful. I used her worksheet and suggestions to come up with my own brand for my web and graphic design company.

Katie Lee

Lea's article series was instrumental in helping me to brand myself this year. Her helpful suggestions from the articles guided me to think through what personality my brand would have.

Corrie Haffly

OH, WHAT'S THIS?

secret name

magic password

Who are you? Who cares? With proper self-branding, not only will you find out who you are, you will make the right people care, opening up a slew of the right opportunities specifically tailored for you. Maximize marketing potential and get the type of work and respect one deserves.

SXSW 2008

• The Art of Self-Branding Slideshow [Slideshare]
  w/ corrected additional statistics from Business Week.
• Watch the edited video | Listen to the Audio

FOWD 2007

• Building a Brand Through Design Slideshow [Slideshare]
• Video | Audio [care of Carsonified]

THE ORIGINAL ARTICLES

• Art of Self-Branding Part One by Lea Alcantara
• Art of Self-Branding Part Two
• Art of Self-Branding Part Three

TELESEMINARS

• Personal Branding Summit
  Excellent roundup of personal branding teleseminars in MP3 format -- free. Hat tip: Danny Kessler

BOOKS

• Logo Savvy by Perry Chua & Dann Illicic, WOW Branding
• The Art of Looking Sideways by Alan Fletcher
• The Designer's Guide to Brand Strategy by M. Damien Newman (eBook)

ARTICLES

• The Art of Branding by Guy Kawasaki
• Brand Humanity: From Processes to People by Jennifer Rice
• Sweet Emotion – Brands Look to Send the Consumer on an Emotional Roller Coaster by Rob Rush
• Brand Personality and Trust by Trevor van Gorp
• Credibility Based Logo Design by Dr. William L. Haig
• Don't Let Branding Kill Your Brand by Damon Dimmick
• Empathy in Branding by Mark Bixby
• The Brand Called You by Tom Peters

WEBSITES

• Interbrand
• Complete Logo Design Guide
• Brand New