I found Lea's series of Self Branding articles incredibly helpful. I used her worksheet and suggestions to come up with my own brand for my web and graphic design company.
Lea's article series was instrumental in helping me to brand myself this year. Her helpful suggestions from the articles guided me to think through what personality my brand would have.
Who are you? Who cares? With proper self-branding, not only will you find out who you are, you will make the right people care, opening up a slew of the right opportunities specifically tailored for you. Maximize marketing potential and get the type of work and respect one deserves.
The links and items below are some suggestions to find out more about branding, personal or otherwise, that I've mentioned or cited in my articles or talks.